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Bodmin based business, Caterbook, has secured £100,000 of equity investment from the Cornwall & Isles of Scilly Investment Fund (CIOSIF), as part of a larger £200,000 funding round. The round was led by The FSE Group, the appointed fund manager for CIOSIF.

The investment will help the business expand its sales and marketing functions to accelerate growth. Over the next three years, six new jobs will be created within the company to strengthen the sales and customer support teams. The business will also seek to appoint a chief operating officer.

The business has already benefitted from a £150,000 loan made through CIOSIF, which helped it to complete the R&D stage and early roll-out of the software. This debt deal was handled by SWIG Finance who work with The FSE Group to deliver the small business loans part of CIOSIF.

Caterbook was founded in 2005 by Chris and Sally Noon, both of whom have significant experience within the hospitality industry. Having had to use multiple, often non-integrated systems within the sector, they embarked on creating a single, all-encompassing solution for hotels and other accommodation providers.

The resulting cloud-based property management service (PMS) is an innovative piece of software that is able to automate or simplify many of the repetitive tasks that hotels face daily. The system provides accurate data and statistics whilst saving time and money by reducing errors. It also links to many EPOS systems and booking platforms enabling Caterbook users to get everything they need from a single system.

Chris Noon, Founder and CEO of Caterbook, commented: “Since March last year, the UK hospitality sector has certainly been hit hard. During the pandemic, we have kept in touch with and retained our customer base and now the restrictions have started to lift, we are really looking forward to the summer season. This latest investment will enable us to strengthen our team and to grow the business further.”

With around 45,000 hotels in the UK all affected by Covid-19, many will be looking for ways to save money and maximise productivity. This provides a growth opportunity for Caterbook whilst supporting the industry in its recovery. With a growing customer base of over 100 hotel groups, the company is already helping hospitality businesses become more efficient and enhancing the user experience for its customers.

Ralph Singleton, Head of Funds at The FSE Group, said: “It is great that Sally and Chris were able to leverage the full use of the funding options available through CIOSIF. The fund exists to provide funding solutions for start-up and scale-up businesses as well as those more established companies who, for whatever reason, are unable to get the funding they need through mainstream sources.”

Mike Chapman, CIOSIF Business Manager at SWIG Finance, added: “It has been a challenging year for everyone, particularly those working in the hospitality sector. Chris and Sally have worked tirelessly to make Caterbook a success. This innovative software has the potential to save businesses time and money at a crucial point as they come out of lockdown restrictions.”

The £40m Cornwall & Isles of Scilly Investment Fund provides debt and equity finance from £25,000 to £2 million to help growing small businesses across the region. It has been established by the British Business Bank in partnership with the Cornwall and Isles of Scilly Local Enterprise Partnership (LEP).

Sarah Newbould, Senior Manager from the British Business Bank, said: “We’re delighted to see Caterbook progress from its initial CIOSIF loan to securing an equity investment as it scales the business nationwide. The fund was set up to help smaller businesses in the region reach their growth potential and we’d encourage other businesses to consider the finance options available through the CIOSIF.”

John Acornley, LEP non-executive director and chair of the CIOSIF Advisory Board, said: “Caterbook is continuing the trend of innovative Cornish tech companies harnessing the full potential of cloud-based systems to help their customers become more efficient and competitive. I’m delighted the fund is backing their further growth.”

For more information about the Cornwall & Isles of Scilly Investment Fund including how to apply, please visit www.ciosif.co.uk  or follow the fund on Twitter at @CIOSIFBBB2

Read more about Caterbook at https://www.caterbook.com/

The FSE Group is pleased to announce the appointment of two experienced Investment Managers: Ann Marie McFadyen and Chris Bailey. They join the Group’s Midland’s team which manages the Midlands Engine Investment Fund (MEIF) Debt Finance Fund and will be responsible for supporting eligible SMEs within the area.

Ann Marie brings over 30 years of experience within the financial services industry, having previously worked at RBS and Bibby Financial Services. Ann Marie will be focusing on the East Midlands area, working to help support businesses based in the South-East Midlands LEP and Leicester & Leicestershire LEP.

Chris joins The FSE Group after 30 years at Lloyds Banking Group, where he had various roles, including in Commercial Business Development and as a Client Relationship Director managing varied, high value portfolios across different sectors. He has an in-depth knowledge of specialist funding and will have responsibilities throughout the Midlands region, helping to build new intermediary contacts and ultimately to fund and support SME’s who are working to scale-up their businesses.

Andy Moss, Head of Fund at The FSE Group, which manages the MEIF Debt Finance Fund commented: “We welcome Ann Marie and Chris to The Midlands Team. They are very experienced finance professionals, bringing strong capability that will help the team support eligible SMEs within the region, enabling us to deliver our stakeholder commitments, whilst strengthening the local economy.”

MEIF Debt Finance Fund can be used for expansion related activities which will deliver substantial growth impact within the area. Through this fund, eligible SMEs can secure growth loans ranging from £100,000 – £1,500,000 which could be used for sales and marketing activity, hiring of new employees/job creation/new product development/exporting abroad/purchasing new equipment/entering new markets.

Ann Marie McFadyen, Investment Manager at The FSE Group, adds: “I am looking forward to supporting local SME’s by helping them to realise their potential. Being able to offer the right financial solutions for their individual requirements is so important and will enable them to grow their business. I’m excited to build long term relationships with local SMEs and watch them go from strength to strength.

Chris Bailey, Investment Manager at The FSE Group, added: “I am keen to provide advice and guidance to help entrepreneurs within the Midland’s area to ascertain the next step of their business journey. I am looking forward to working with a diverse portfolio of companies and being instrumental in helping them reach their goals.”

Mark Wilcockson, Senior Manager at the British Business Bank added: “It’s good to see the MEIF Debt Finance team at The FSE Group being strengthened with the recruitment of Ann Marie and Chris. The Fund is dedicated to supporting smaller businesses across the region in reaching their growth potential, working through our Investment Managers and having experienced teams on the ground, is of course, very important in being able to successfully deploy our funds.”

The Midlands Engine Investment Fund project is supported financially by the European Union using funding from the European Regional Development Fund (ERDF) as part of the European Structural and Investment Funds Growth Programme 2014-2020 and the European Investment Bank.

OpenBlend, the SaaS platform transforming the way companies and their employees think about performance management has taken additional funding and appointed David Grundy as Chair to support rapidly growing demand for its products and services. OpenBlend performance management software helps companies and their employees stay engaged and productive as they respond to the new challenges and opportunities presented by the pandemic and the new world of work.

UK based OpenBlend has received funding from the FSE Group through the Thames Valley Berkshire Growth Fund which has been matched with investments from a number of high profile SaaS Angels. Alongside this round, David Grundy was appointed as Chair and will be working closely with OpenBlend founder and CEO Anna Rasmussen to support the business through the next stage of growth. Grundy previously co-founded Invenias, the leading SaaS platform for executive hiring which was acquired by Bullhorn in 2018. He is currently a Venture Partner with MMC Ventures, Board Observer at MMC portfolio company StorageOS and Chair at SaaS Marketing platform StoryStream.

David Grundy, Chair at OpenBlend “The past 18 months have highlighted the critical importance of good communication between managers and their teams. As we move into a post pandemic world with permanent adjustments to physical working models and expectations of a better work/life balance, OpenBlend can really help companies build stronger partnerships with their employees, driving better performance for the business while improving employee satisfaction and retention. OpenBlend is the right tool at the right time and I am delighted to have the opportunity to work with Anna, Kate and the team.”

Anna Rasmussen, CEO & Founder of OpenBlend “OpenBlend has always had a forward-thinking approach to performance management. Placing the employee at the centre of performance conversations is both logical and effective in driving high performance. Whilst the last 15 months has rocked many aspects of our working lives, the silver lining is how its accelerated the mindset in recognising ‘the human’ in high performing workforces. It’s how it should have always been and I’m thrilled with the outcome. Our time is now, the workplace needs OpenBlend and we very much look forward to scaling the business with the support of FSE.”

Bradley Jones, Equity Portfolio Manager at The FSE Group: “Having known OpenBlend through other FSE funding activities, we have been able to witness the great strides made by the business over the past two years. It was a real pleasure to work with Anna, Kate, David and the rest of the team to complete this funding round. In an ever-evolving work environment, OpenBlend is at the forefront of effecting change in its market. I look forward to working with the OpenBlend team as the business scales with its next stage of growth.”

Camden based Appsumer has secured funding from the Greater London Investment Fund (GLIF), to fund new business opportunities and create a dozen new jobs over the next 18 months.

Founded in 2015 by Shumel Lais and Moin Maniar, Appsumer is a SaaS analytics platform that supports developers of smartphone mobile apps to monitor their marketing spend and user acquisition success rate. Their client facing platform powered by AI captures same day marketing spend data and trends whilst delivering a decision-making tool as to where best to allocate daily marketing spend to maximise new customer downloads.

The mobile app market has grown rapidly in the last decade, and marketing spend in the sector has doubled year-on-year. As more apps are developed, marketing expenditure is the key driver to grow revenue. These developments have a greater data capture which is delivered faster to clients, along with AI decision making tools determining where marketing spend should be distributed. This reduces costs for clients and gives them an edge over the competition.

Shumel Lais, CEO and Co-Founder of Appsumer commented: “It’s great to be working alongside Marco and the GLIF team with a loan that has come at a crucial point in our journey. 2020 has delivered a step change in product offering for us with faster same day processing of data and greater client customisation, allowing us to better service our customers. This loan has put us on a strong footing for further growth as it will allow us to expand and take on major new contracts this year. Additionally, we will be able to create a dozen new jobs in London by 2022. “

Marco Cerrone, Investment Manager for The FSE Group, who manages the £55 million GLIF debt fund on behalf of Funding London, commented: “Appsumer have developed a strong product offering and have an opportunity to build a widespread customer base in a huge & fluid market. We were impressed with the management team and their commercial traction with consistent year-on-year sales growth. We are delighted to be able to provide this funding and look forward to the next stage in their journey.”

Maggie Rodriguez-Piza, CEO at Funding London, adds: “We are excited to announce our investment into Camden-based SaaS analytics platform Appsumer.  Seven years ago, Shumel Lais and Moin Maniar capitalised on the opportunity presented by the rapid growth in the mobile app market. GLIF’s investment will support the escalation of the customer experience alongside the team’s expansion. We wish Shumel and Moin great success with their growth plans over the coming months.”

GLIF is a £100m initiative to help address the SME finance gap in Greater London, promoting economic growth through enterprise and an inclusive and sustainable economy. £55m of debt funding is available, via loans between £100,000 and £1m, to early-stage and established SMEs looking to scale-up and realise their growth ambitions. GLIF is financed through the European Investment Bank (EIB), European Regional Development Fund (ERDF), London Waste & recycling Board (LWARB) and Funding London’s Legacies.

Reading based Ybrant Partners, has secured £250,000 from the Thames Valley Berkshire Expansion Loan Scheme, to design and build IP solutions and enable the company to better service its clients.

Founded in August 2018 by Rajesh Prayaga, Jojy Joseph and Ritesh Singhvi, Ybrant Partners are an IT consulting firm who aim to deliver market leading and affordable HR & Finance solutions for mid-market and large enterprises. Ybrant delivers digital transformation programmes in these businesses and have built ACTIVA, a unique, homegrown IT solution that is specific to each industry sector, and which can be tailored and optimised to business needs.  

Ybrant works in a global marketplace with a focus on the UK and Ireland. The market is wide open with significant potential for HR technology, and recent events in 2020 have accelerated technology adoption. As a result, digital transformation is on the agenda across the industry. Ybrant’s solutions assist their clients in providing an excellent employee experience by covering notable events through the lifetime of an individual, a team and an organisation as a whole.

Rajesh Prayaga, Founder of Ybrant Partners explains: “It is great to be working alongside Rob and the TVB team with funding that has come at an extremely important time as we focus on building our presence in the UK. Thanks to this investment, we will be able to secure new clients and build new IP solutions to improve the employee experience in those client organisations. These solutions will meet a critical market demand and will allow us to move to the next stage of growth.”

Rob Hilary, Investment Manager, South East for The FSE Group, commented: “We were impressed by the management team sector experience and excellent relationships in the industry. Ybrant has a clear opportunity to build innovative solutions for its growing pipeline of customers. We are delighted to be able to offer this funding and look forward to working with the team to ensure they reach their goals for growth.”

Jacinta George, Business Environment Lead and Board Director at Thames Valley Berkshire LEP added, “Our priority is to support businesses at a time they need it. Despite the pandemic, through the Funding Escalator and Berkshire Business Growth Hub we have continued to offer local businesses free guidance and financial support where the traditional routes may not have been as easily available or accessible.”

TVB Expansion Loan Scheme is part of TVB Funding Escalator, an £11.3m initiative funded by Thames Valley Berkshire LEP. The escalator, which also includes a Trade Finance Loan Scheme and a Growth Equity Fund, provides eligible companies with loans and equity funding between £50,000 and £300,000 for activities that will deliver high-growth and employment opportunities.

For more information about Ybrant Partners could help with HR and Finance IT transformation within your business, please visit https://www.ybrantpartners.com or email sales@ybrantpartners.com