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The designer of the world’s first interactive 360 degree chair, Roto VR, has today raised £1.5 million. Pembroke Investment Managers LLC is the lead investor. The TVB Growth Fund, managed by The FSE Group also invested in the round. SP Angel Corporate Finance LLP acted as financial advisor to Roto VR on the fund raising. The advanced technology cleverly overcomes the stumbling blocks typically encountered when bringing virtual reality (VR to a mass audience.

Founded in 2015, by video games industry veterans, Elliott Myers and Gavin Waxkirsh, Roto VR solves many of the current problems associated with using VR.

Roto is a highly advanced interactive chair that addresses the physical problems of consuming VR whilst seated, such as motion sickness and tangling cables, whilst also massively enhancing the immersive experience with haptic feedback (vibration effects).

Roto is also motorised and can auto-rotate to wherever the user is looking, allowing for effortless 360 viewing and exploration, thus users can experience the full panorama in comfort and for longer periods of time. Roto’s inbuilt desktop supports input devices such as a keyboard and mouse which opens the door to productive 360-degree desktop computing.

“Most people sit down to watch movies, work, play games and browse the internet whilst seated and we see no reason why the exciting new medium of VR will be any different”. Elliott Myers

The innovative product is compatible with most VR Head Mounted Displays (HMDs) and is also compatible with all movies and games, as well as a host of additional accessories such as racing wheels and joysticks.

The company is due to launch the consumer and office version of Roto imminently which provides a low-cost platform to ‘buy-in’ to the VR and Augmented Reality (AR) landscape. In addition, the team has identified a number of market opportunities across a select range of industries in the out of home sectors, such as cinemas and arcades, and has begun developing a range of products to accommodate them.

The global augmented reality and virtual reality market is expected to reach $94.4bn in value by 2023 according P&S Market Research.

Andrew Wolfson, CEO Pembroke Investment Managers LLC, explains why they invested: “In Elliott we have found an entrepreneur who has solved a problem for the VR market with a solution that addresses the physical issues encountered whilst consuming VR content, as well as significantly enhancing the experience. We see future customers coming from both the B2B and B2C markets, in fields such as experiential attractions, home, cinemas and shopping centres. The company has employed a high calibre of people, and we believe that the business is well placed to take advantage of this fast-growing market.”

Kiko Duffy, Senior Fund Manager at The FSE Group, who manage the Thames Valley Berkshire Growth Fund on behalf of the Thames Valley Berkshire Local Enterprise Partnership, commented, “We are delighted to be backing Elliott and his team. The company’s products are a key part of bringing VR into the home and workplace and are a great example of British innovation with global potential”.

TVB Growth Fund is part of Thames Valley Berkshire Funding Escalator, an £11.3m initiative funded by Thames Valley Berkshire LEP to support job creation and economic prosperity in Berkshire. The escalator, which also includes four separate loan schemes, provides eligible companies – from start-up to established – with loans and equity funding between £50,000 and £300,000 for activities that will deliver high-growth and employment opportunities.

A company that has developed an InsurTech platform that allows young people to obtain car insurance, has secured £105,000 from the Thames Valley Berkshire Expansion Loan Scheme.

MyFirstUK, based in Bracknell, was established by James Noble, who, after going through the painstaking procedure of trying to insure his first car, found there wasn’t a company that specifically catered for young adults. As a result of this growing issue, MyFirstUK was set up in 2013. The platform allows users to secure better prices for their car insurance. MyFirstUK, want to make car insurance with the right level of cover and protection more affordable and accessible for young drivers, throughout the UK.

James Noble, Managing Director of MyFirstUK, commented, “MyFirstUK is changing the way young people get car insurance. By offering a fair insurance service for young drivers it enables them to get a more reasonably priced insurance quote, the right type of cover and protection needed. We are delighted with the feedback from our customers and the results that we are already achieving - 78% of users are renewing their car insurance with the same provider through our platform. This funding will allow us to ramp up our expansion strategy with marketing campaigns being our first focus point.”

Ian Baker, Senior Fund Manager at the FSE Group which manages the TVB Expansion Loan Scheme on behalf of Thames Valley Berkshire Local Enterprise Partnership (LEP), says, “We were immediately impressed by MyFirstUK’s customer loyalty, the strength of their partnerships and the driven management team. They have created an effective service model that benefits one of the fastest growing sectors in the UK. We look forward to working with James and his team and wish them all the success for the future.”

TVB Expansion Loan Scheme is part of TVB Funding Escalator, an £11.3m initiative funded by Thames Valley Berkshire LEP. The escalator, which also includes a Trade Finance Loan Scheme and a Growth Equity Fund, provides eligible companies with loans and equity funding between £50,000 and £300,000 for activities that will deliver high-growth and employment opportunities.

A business leading the way in supporting providers of financial services with their digital transformation by simplifying the process of understanding the financial DNA of small businesses, has secured a £1million loan from the Greater London Investment Fund (GLIF).

Validis has created Software as a Service technology, ‘Datashare’, which connects to existing accounting platforms used by small businesses. This enables banks and accountants to automate the reporting and analysis of business financials, allowing them to improve the quality and speed of audits and intelligence of lending decisions for small business customers. 

Validis has already achieved considerable growth and the £1million GLIF loan will be used to support an increase in headcount as well as further product development.  The management team, led by Non-Executive Chairman, Don Robert, have considerable experience of the data market having all previously worked together at Experian.

Joel Curry, CEO of Validis, says: “We talked to a number of venture debt providers but we chose GLIF because they offered straightforward and transparent terms which were the best fit for our business. As we continue to develop our business it is comforting to know that we are working with a patient debt provider who will work with us and support us with our growth ambition. The whole process ran very smoothly and we are grateful for the support provided.”

With four of the ‘Big 5’ high street banks and all of the ‘Big 4’ accountancy firms already signed-up, Validis is primed for a period of substantial growth which will be supported by the 12 new staff members it is set to take on, thanks to the GLIF loan.

David Booth, Senior Fund Manager at The FSE Group, which manages GLIF Debt Fund on behalf of Funding London, comments: “We were hugely impressed by the Validis management team and the considerable commercial traction they have been able to demonstrate to date. The opportunity for growth in their chosen markets remains high and we are pleased to have been able to support their growth ambition.”

Maggie Rodriguez-Piza, CEO at Funding London, adds: "We are delighted to welcome Validis to the 'Greater London Investment Fund'. In these times of uncertainty, we are delighted Validis is providing a service beneficial to the ecosystem during these challenging times."

GLIF is a £100m initiative to help address the SME finance gap in Greater London, promoting economic growth through enterprise and an inclusive and sustainable economy. £55m of debt funding is available, via loans between £100,000 and £1m, to early-stage and established SMEs looking to scale-up and realise their growth ambitions. GLIF is financed through the European Investment Bank (EIB), European Regional Development Fund (ERDF), London Waste & recycling Board (LWARB) and Funding London’s Legacies.    

An AI enabled SaaS platform that empowers brands to discover authentic consumer stories, manage the digital rights to that content and to distribute the most impactful media to marketing channels and e-commerce has successfully secured a £750,000 expansion loan from the Greater London Investment Fund (GLIF).

Miappi launched their platform in 2013, in response to the founders drive to enhance content marketing for businesses. The platform uses machine learning and AI technologies to collect and curate brand owned, and user generated content from feeds including Facebook, Instagram, Twitter, YouTube and Slack. Miappi’s software helps boost the digital marketing traction of companies and their unique platform is now used by 20 Unilever brands in more than 25 countries and other major brands such as Camper, Heineken & M&S.

Andrew Foyle, CEO at Miappi, said, “Getting this backing from GLIF is not only going to support us as we look to expand and grow the business internationally from our London base but it’s also a great endorsement and validation of the progress we’ve made to date. It is bound to help us when we talk to new clients and partners as they can see we have been strongly backed to drive the business forward.”

David Booth, Senior Fund Manager at The FSE Group, commented: “We are delighted to support the growth and development of Miappi in London. We were impressed by the strength of the management team and the growing commercial traction that their platform has been able to demonstrate in 2019. We look forward to supporting their on-going development and wish them all the success for the future.”

Maggie Rodriquez-Piza, CEO at Funding London, added, “I am delighted Miappi has received investment from both our London Co-Investment Fund (LCIF) and now the GLIF. This is a testament to the excellent team and business being built at Miappi and we are delighted to support them on their international expansion journey.”

GLIF is a £100m initiative to help address the SME finance gap in Greater London, promoting economic growth through enterprise and an inclusive and sustainable economy. £55m of debt funding is available, via loans between £100,000 and £1m, to early-stage and established SMEs looking to scale-up and realise their growth ambitions. GLIF is financed through the European Investment Bank (EIB), European Regional Development Fund (ERDF), London Waste & recycling Board (LWARB) and Funding London’s Legacies.

A company that specialises in the supply, installation and maintenance of energy and grease management systems is the latest company to be supported by the Thames Valley Berkshire Expansion Loan Scheme. Quintex Systems provide innovative solutions designed to enable energy users to meet their environmental targets, improve profitability and add value.

Keith Stevens, Managing Director at Quintex Systems, said, “We are world leaders in smart technology for commercial kitchens, focused to drive energy and operating costs down, across hotels, restaurants, supermarkets and commercial catering operators. We also very proud to offer a UK manufactured service with everything done in house from design to installation and ongoing monitoring and maintenance. We operate from our base in Finchampstead, Berkshire and have clients across the UK, throughout Europe and the Middle East. This funding comes at an exciting time for the development of Quintex and our products, as we look to rollout our services to South East Asia, Australia and the United States.”

The £300,000 Loan will be used to fund the sales and marketing expansion of the Quintex team, with the creation of two new sales associate positions. The funding has also enabled the company to focus on their brand image – with a new website developed, that went live earlier this year.

Cheryl Weeks, Fund Manager at The FSE Group which manages the TVB Expansion Loan Scheme on behalf of Thames Valley Berkshire Local Enterprise Partnership (LEP), comments, “We are delighted to be supporting Quintex in this next phase of their expansion and development. Keith has built up a management team that is highly skilled in the retail and food industry. The company have an impressive client base of blue- chip customers, including major supermarkets and hotel and leisure operators. We are pleased to be able to provide funding support on this exciting journey and wish Quintex all the best for the future.”

TVB Expansion Loan Scheme is part of TVB Funding Escalator, an £11.3m initiative funded by Thames Valley Berkshire LEP. The escalator, which also includes a Trade Finance Loan Scheme and a Growth Equity Fund, provides eligible companies with loans and equity funding between £50,000 and £300,000 for activities that will deliver high-growth and employment opportunities.