VivaCity has secured a £1.5 million investment from the Greater London Investment Fund via fund manager, The FSE Group.
The London‑based AI technology company helps local authorities and transport bodies better understand how people and vehicles move through towns, cities and rural areas. The funding will help unlock VivaCity’s next phase of growth, including further product development, international expansion and job creation.
Founded in 2015, VivaCity develops AI‑powered sensors and software that provide detailed, anonymous data on traffic, cycling and pedestrian movement. Its technology is widely used by local and transport authorities to inform decisions around road safety, congestion, active travel and air quality, helping cities design transport networks that are safer, more efficient and more sustainable. Today, VivaCity works with the vast majority of UK local authorities and has an expanding international presence in markets including Europe, North America, Australia and New Zealand.
The latest funding will be used to invest in product development and grow the team, with new roles planned across engineering, manufacturing, sales and marketing. VivaCity will also use the investment to strengthen its presence in the UK as a market leader while accelerating its international ambitions, particularly in North America and Australia, where demand for data‑led transport planning is growing. This next phase of growth is already underway, driven by key partnerships such as the ongoing work with Transport for London, helping them deliver their ambitious 2030 strategy ‘London on the Move’[1]. Through this collaboration, VivaCity is providing the real-time insights needed to understand how streets in the capital are used and how changes perform over time.
Mark Nicholson, CEO and co‑founder of VivaCity Labs, said: “This investment comes at an important point for the business. We have built a strong position in the UK, working closely with local authorities to help them make better transport decisions, and we are now focused on developing our products further and expanding internationally. FSE’s support will help us invest in our technology and our team as we continue to grow.”
Marco Cerrone, Investment Manager at The FSE Group, added: “VivaCity has developed a proven solution that addresses some of the most pressing challenges facing towns and cities today. The business has a strong customer base, a clear strategy and a management team with deep sector expertise. We are pleased to support VivaCity as it continues to scale its impact in the UK and beyond.”
Cities and transport authorities are facing increasing pressure to improve road safety, reduce congestion and cut carbon emissions, while making better use of existing infrastructure. This has created a strong market opportunity for technologies that can provide reliable, real‑world transport data to support evidence‑based decision‑making. VivaCity is well placed to benefit from these long‑term trends, building on its established customer base and strong track record in the UK.
[1] https://tfl-newsroom.prgloo.com/news/tfl-unveils-ambitious-five-year-plan-to-cut-congestion-and-transform-londons-road-network-for-the-future