A Worcestershire based e-commerce gym wear brand, has secured a £650,000 investment from the Midlands Engine Investment Fund (MEIF), provided by The FSE Group Debt Finance Fund and backed by the Recovery Loan Scheme.
Silverback Gym Wear focuses on the strongman, strongwoman and strength sports markets. Their existing range is popular with professional athletes and avid gym goers alike, who prioritize quality and innovation over aesthetics when choosing their performance clothing.
The development of their latest product range Fortis will see them branch out into other areas such as professional rugby and MMA. This standalone range has been co-developed with Britain’s Strongest Man, Adam Bishop.
Silverback Gym Wear boasts 30,000 returning customers and is expanding its reach in the lucrative US market. To help them achieve this, alongside the development of new products, the MEIF funding will be used to create 12 new positions, fund the move to new larger premises and to boost the sales and marketing functions of the business.
Richard Gardener, Founder of Silverback Gymwear, said: “The next stage in the development of our range is an incredibly exciting one as we branch out into more sports and interests at all levels of competition. We’ll be releasing new products that are industry leading, accredited and used in top competitions, all utilising designs that are much more user friendly than current alternatives. The new staff hires that we’ll be able to bring on board thanks to this funding will continue this work and help us to expand further and faster as we disrupt the strength based sports sector, bringing more options to the sector.”
Ryan Cartwright, Investment Manager at The FSE Group, commented: “Founders Richard and Pete are fantastically passionate about their brand. They are brimming with ideas and sector knowledge and in addition their enthusiasm for the sector as a whole is evident. The company’s new products and expansion plans are very encouraging and it has been wonderful working with the whole team to help them secure this funding. We look forward to seeing how the business progresses and spotting their clothing at more and more competitions and matches.”
Mark Wilcockson, Senior Investment Manager at the British Business Bank, said: The Midlands Engine Investment Fund continues to back smaller businesses across the region, so it’s great to see another business taking the opportunity for continued growth thanks to the MEIF. As we move towards the launch of MEIF II, we continue to remain committed to this objective.”
The current MEIF investment phase has now completed with the British Business Bank launching the Midlands Engine Investment Fund II on February 29th. 2024.
The Midlands Engine Investment Fund project is supported financially by the European Union using funding from the European Regional Development Fund (ERDF) as part of the European Structural and Investment Funds Growth Programme 2014-2022 and the European Investment Bank. The FSE Group manages a section of MEIF that provides investments between £100,000 and £1.5 million to support growing SMEs across the region. For more information visit: www.thefsegroup.com/fund/midlands-engine-investment-fund-debt-finance.