Further Finance East Funding for Sports Data Provider

Further Finance East Funding for Sports Data Provider

Following a period of growth and product integration, TurfTrax has secured £50,000 from The East of England Regional Growth Loan Scheme (RGLS), managed by Finance East.

TurfTrax products, headed by the GoingStick, continue to support the UK sports and leisure industry through the development and operation of weather systems, pioneering ground management technology and a data analysis platform. TurfTrax’s suite of products combine to help customers to create and implement effective turf management and maintenance programmes and to monitor in real time the key environmental factors affecting the success of an event.

The GoingStick, which delivers an objective scientific measurement of ground conditions, was developed for the UK horseracing industry where it is a requirement at all turf courses and has since been adopted by customers around the world for thoroughbred horseracing and other equestrian applications. The funding will be used to further develop TurfTrax technologies and to support the launch of MezureIT, a new data platform for leisure services providers and venues where accurate and imminent weather data can be used to drive sales and dictate customer movement and flow. The expansion will generate two new positions.

TurfTrax Managing Director Mike Maher said: “International interest in our products continues to increase with Australia being a particular area of growth for us. This funding will ensure we remain state-of-the-art and that the operational side of our business is able to satisfy demand.”

Stuart Ager, Senior Fund Manager at Finance East comments: “TurfTrax first approached us for funding in 2013 and we are delighted to continue our working relationship with them.  The success of the company and uptake from the horse racing sector is extremely encouraging. We look forward to helping the company realise its growth ambitions and wish them all the success for the future.”

The RGLS is managed by Finance East, part of The FSE Group, on behalf of Local Enterprise Partnerships in the East of England and British Business Bank. The RGLS is available to established, incorporated businesses based within the East of England that have a minimum annual turnover of £100k, show strong growth potential and have a medium to long-term funding requirement to deliver that growth.