Leeds based digital education specialist AXOL plans to grow its client portfolio with investment from Finance Yorkshire.

Entrepreneur Sam Jordan launched his business three years ago in response to the increasing demand for e-learning post the Covid pandemic.

Independent education providers are using Merve developed by AXOL to launch their own online learning platforms to deliver courses. Businesses are also looking to Merve for their internal training needs.

A £65,000 investment from Finance Yorkshire’s loan fund is supporting AXOL’S marketing strategy to attract new clients. The investment has also enabled the business to recruit another web developer.

Sam started his career as a web developer when he was 16. He went on to provide consultancy and IT support to businesses in Australia before returning to the UK, working in software development and digital translation services for the NHS and MoD.

Sam said: “Throughout my years of experience consulting with EdTech start-ups and scale-ups, we've undertaken third party research to validate the efficacy of our education technology and seen a substantial benefit for students.

“Digital learning enables students to learn at their own pace, providing educators with valuable insights and time to mentor those who need it. We work with clients to build or enhance their online courses and the overall e-learning experience of their students.

“The Merve platform takes all our learnings and experience, offering the ability for anyone to host their own online learning platform for a small monthly fee.”

AXOL’S e-learning platform brings several education technology tools under one umbrella – course content management, user management and compliance with regulations such as GDPR.

Sam added: “Finance Yorkshire saw the potential in what we are trying to achieve. With it’s backing, I’m confident we will succeed.”

Alex McWhirter, Finance Yorkshire’s CEO, said: “Sam has considerable experience in the digital sector which has led him to develop an innovative e-learning platform for students.

“The digital sector is thriving at both regional and national level and will contribute to the increase in growth and wealth in the Yorkshire region.

“Finance Yorkshire is supporting AXOL’S ambitions to attract more clients and grow the business from its Yorkshire base.”

Stage School Software, developer of a custom-built platform designed to manage all aspects of theatre and dance school administration, has secured a £200,000 loan from the British Business Bank’s South West Investment Fund via appointed fund manager, The FSE Group.  

This funding will accelerate the company’s growth by supporting further software development, marketing initiatives, and staff hires. 

Stage School Software’s Enrolio app offers a comprehensive solution that streamlines theatre and dance school management by handling tasks such as signing up students for trial classes, converting them to regular clients, and processing fees automatically. The platform also simplifies communication with students and parents through its unified messaging system. 

Chris Witham, the founder and CEO of Stage School Software, is also the owner of the well-established Swish of the Curtain Theatre School, which has been operating in Christchurch in Dorset since 1991 and now has several franchises across the south of England.  

Chris set up Stage School Software in 2023 to create an app that would meet the needs of Swish’s franchisees, while also serving as an effective resource for the wider performing arts sector. 

"This support is instrumental," said Chris Witham. "As an early-stage business with a limited track record, Stage School Software is not currently in a position to obtain high-street funding. FSE was able to see the potential of the business across the franchise base and beyond, agreeing to the South West Investment Fund loan and completing the deal just seven days later. I look forward to working with FSE in the future." 

The Enrolio platform is evolving from its initial Swish franchisee app into a white-labelled offering, allowing both Swish and non-Swish schools to create branded environments with custom domains, flexible payment setups, multi-parent support, and scalable infrastructure. 

Rob Ward, Investment Manager at The FSE Group, stated: "This is a great opportunity to fund a business that has emerged from a well-established company. Chris knows the sector so well, and his experience and connections are invaluable. He knows how to create an offering that is both wanted and needed by the performing arts sector and is providing these businesses with the tools they need to succeed." 

Paul Jones, Senior Investment Manager from the British Business Bank added: “Chris has come a long way from collecting pound coins from stage students in chilly parish halls in the 1990s to a well established performing arts franchise today. Stage School Software is a natural extension of that, applying digital innovation to remove administrative chores for theatre and dance schools across the UK. We hope support from the South West Investment Fund raises the curtain on the next stage of growth.” 

The purpose of the South West Investment Fund is to drive sustainable economic growth by supporting innovation and creating local opportunity for new and growing businesses across the South West. It offers a range of commercial finance options with smaller loans from £25k to £100k, debt finance from £100k to £2m and equity investment up to £5 million. 

The fund is increasing the supply and diversity of early-stage finance for South West smaller businesses, providing funds to firms that might otherwise not receive investment and helping to break down barriers in access to finance. 

Devon-based AI powered sales outreach platform, Sendr, has secured a £250,000 equity investment from the British Business Bank’s South West Investment Fund via appointed fund manager, The FSE Group. The investment forms part of a wider funding round aimed at accelerating further product development and market expansion.

Founded in 2023 by Dave Cannell and John Bromley, Sendr is a cutting-edge platform that transforms traditional mass email marketing. Head-quartered in Exeter, Sendr creates personalised, short-form video content powered by advanced AI tools, allowing businesses to engage clients more effectively. The company has quickly gained traction, securing partnerships with prestigious organisations including the Financial Times.

The investment will support the company in achieving the interim growth needed to unlock further funding opportunities. With these resources, Sendr plans to enhance its technological offerings and solidify its position in the rapidly growing market of personalised AI sales experiences.

Sendr’s solution to the inefficiencies of traditional mass marketing uses AI for voice matching and lip-syncing, delivering videos that feel personally tailored for each viewer. This approach not only increases engagement but the platform also integrates seamlessly with CRM systems, allowing for automated, large-scale video personalisation.

Dave Cannell, Sendr co-founder and CEO, said: “This funding is a pivotal step in our journey to redefine client engagement through innovative technology. The backing from FSE and the South West Investment Fund provides not just finance but also strategic support that will help propel Sendr forward. We look forward to working with Matt and the FSE team on this journey.”

Matt Browning, Investment Manager at The FSE Group added: “Sendr presents a compelling investment opportunity with its innovative approach to digital marketing. We are excited to work with this dynamic business as it continues to grow and disrupt the market with its personalised video solutions.”

Paul Jones, Senior Investment Manager from the British Business Bank said: “Sendr is among a growing number of South West businesses that are embracing the power of AI to transform their client offer. Their platform is a good example of the kind of innovation the South West Investment Fund is designed to support, as they scale and accelerate their growth journey.”

Research suggest the digital advertising market is currently valued at $700 billion globally, with the segment of personalised AI sales experiences expected to grow at an annual rate of 25% over the next five years. As businesses shift towards more engaging and effective marketing strategies, Sendr says it is well-positioned to capitalise on this trend, offering a solution that meets the increasing demand for personalised and dynamic content.

The purpose of the South West Investment Fund is to drive sustainable economic growth by supporting innovation and creating local opportunity for new and growing businesses across the South West. It offers a range of commercial finance options with smaller loans from £25k to £100k, debt finance from £100k to £2m and equity investment up to £5 million.

The fund is increasing the supply and diversity of early-stage finance for South West smaller businesses, providing funds to firms that might otherwise not receive investment and helping to break down barriers in access to finance.

With over £335 million under management across 19 separate funds and loan schemes, The FSE Group is in a unique position to bring exceptional deal opportunities to its network of business angel investors.

With all potential investees having been through FSE’s thorough vetting process and already successfully secured equity or growth debt funding via FSE, investors can be confident in the quality of deals on the table.

FSE Business Angels have recently co-invested in the following companies from within FSE’s wider portfolio:

• Inyanga Marine Energy Group provides specialist services for the delivery of offshore renewable energy projects and is a world leader in the development of tidal energy technology. To date the business has received over £1.75million of funding from the FSE managed Cornwall & Isles of Scilly Investment Fund.
• Easology has developed software that transforms the user screens of phones and tablets, making them easy to use for older persons or those with visual or dexterity impairment, helping to ensure the digital revolution is accessible to everyone. To date the business has received £300,000 from the Enterprise M3 Funding Escalator.

These businesses are using the latest technology to drive innovation in their fields of operation and all are making significant strides with the funding and wider support provided by FSE.

FSE’s Investor Network Manager, Trevor Jones, commented: "As entertaining as a dragon’s den style event may be, we know that our investors are busy individuals focused on high-quality deals. The opportunities we bring them have already been through FSEs robust due diligence process and come with the extensive support and expertise of FSE’s dedicated Investment Managers, helping to maximise the potential for a successful future exit.”

The FSE Investor Network remains an exclusive platform for active angel investors. Spanning all sectors, the network offers investment opportunities in high-growth businesses that, importantly, are backed by FSE-managed funds. Our angels share a breadth of entrepreneurial, professional, and business experience and typically invest between £10,000 and £50,000 in each company, sometimes more.

Angel Investor Kevin Maguire, said: “The FSE Investor Network regularly brings forward high quality businesses with an ‘edge’, giving FSE members the opportunity to co-invest alongside an established and reputable funder who supports their portfolio companies beyond funding, to flourish and grow.”

For more information on investment opportunities or to join the FSE Investor Network, contact Trevor Jones.

BuyingStation, a leading procurement solutions company, has secured a £500,000 investment from the Thames Valley Berkshire Funding Escalator, via fund manager The FSE Group. 

Having identified a gap in procurement technology in 2016, BuyingStation developed a Minimum Viable Product (MVP) to address this. Quickly becoming a much needed tool for over 1500 users to enhance clarity, control and confidence within a business’s portfolio of supplier spend.  

Following this success, a decision was made to build a proprietary cloud based procuretech solution - BuyingStation - a unified platform for contract and supplier management, eTendering, project pipelines and spend tracking, promoting best procurement practices and helping high growth businesses work with suppliers to achieve their sustainability goals. BuyingStation will use the funding to accelerate platform advancement and drive subscription sales. 

Kavita Cooper, BuyingStation founder and CEO, said: “We are excited to secure this funding, which is supporting our mission to promote purposeful procurement; helping more businesses have a positive impact on people, the planet and increasing profits. In FSE we have found a funder able to invest in our growth potential, we look forward to working with Cheryl and the team.”  

Cheryl Weeks, Head of Funds, South East at The FSE Group added: “With its targeted approach and dedication to tech innovation, BuyingStation is poised to drive sustained success in the world of procuretech. A future equity raise will accelerate the technology roadmap and position the Company as the leading tech-led procurement solution for high growth mid-size businesses in the UK and beyond. We are delighted to provide the finance they need to be in the strongest position to accelerate growth.” 

Mike Reeves, Partner at EY in the South East, who introduced BuyingStation to The FSE Group, commented: “While working with BuyingStation on their upcoming equity raise, we advised that introducing debt funding to accelerate platform development could position them to secure equity investment at a higher valuation later in their journey. We were pleased to have made the introduction to FSE who are a strong funder for deals where traditional high-street lending criteria may not be a match.” 

TVB Funding Escalator is an £11.3m initiative funded by The Skills and Business Hub. The escalator, which includes an Expansion Loan Scheme and a Trade Finance Loan Scheme, provides eligible companies with loans between £50,000 and £500,000 for activities that will deliver high-growth and employment opportunities. 

Grace & Green, a  sustainable menstrual care brand, has secured £500,000 equity from the British Business Bank’s South West Investment Fund via appointed fund manager, The FSE Group, as part of a £1.3million funding round.  

A registered B Corporation on a mission to break the cycle of period waste, Grace & Green is an award-winning, South West based challenger brand dedicated to transforming the menstrual care market with a mission revolving around its three core principles of sustainability, accessibility, and inclusivity. 

Over 2.4 million period products are flushed down UK toilets every day. Having spent over a decade in the water and sanitation sector, focusing on international development, environmental management and climate change, Grace & Green founder and CEO Frances Lucraft witnessed first hand the damaging impact of period products on global water systems and the wider environment.   

As well as providing its products to customers via its website and retailers, including 150 Boots stores across the UK, a key area of focus for Grace & Green is the B2B market via its Period Dignity scheme. The scheme works with hundreds of businesses and public sector organisations to help workplaces and public spaces provide freely accessible, sustainable menstrual products, as well as education and support. Grace & Green’s B2B offering is an affordable option for employers and local authorities, typically costing less per person than toilet roll or office coffee.  

The funding from the South West Investment Fund will be used to support the growth of the business including the development of a new sustainable product range, international expansion and a move into the incontinence market.  

Frances said: “This investment marks a hugely important milestone for Grace & Green. FSE’s belief in us, commitment to supporting our journey, and patience throughout the fundraising process has been invaluable. Only 1.8% of funding goes to women-led businesses, so support from FSE is not only fantastic, it’s vital in helping to close that gap. We’re grateful to both FSE and the South West Investment Fund for this crucial funding, which will help us bring our ground-breaking, health-led and sustainable products and period dignity education to more businesses and individuals across the globe.”    

Anna Staevska, Investment Manager at The FSE Group, added: “This innovative business, with its solid operational foundations, strong IP prospects and high sustainability credentials, demonstrates great potential for growth. The Grace & Green team have exciting plans, including strategic partnerships with key distribution chains, and we’re delighted to be supporting this female-founded and led business.”  

Paul Jones, Senior Investment Manager from the British Business Bank said: “Grace & Green combines a clear social mission to provide accessible and inclusive menstrual care, with a deep commitment to minimise the environmental impact of menstrual products. We’re delighted that the South West Investment Fund is able to support its next chapter of growth. Supporting women-led businesses is a priority for the British Business Bank, and investments like this are vital to helping close the funding gap and unlock the full potential of diverse founders across the South West.” 

The purpose of the South West Investment Fund is to drive sustainable economic growth by supporting innovation and creating local opportunity for new and growing businesses across the South West. It offers a range of commercial finance options with smaller loans from £25k to £100k, debt finance from £100k to £2m and equity investment up to £5 million. 

The fund is increasing the supply and diversity of early-stage finance for South West smaller businesses, providing funds to firms that might otherwise not receive investment and helping to break down barriers in access to finance. 

Inyanga Marine Energy Group has raised a further £3.7m of investment from a group of investors that includes the British Business Bank via The FSE Group, Welsh Ministers via Local Partnerships, and business angels including the FSE Investor Network.  

Falmouth based Inyanga provides specialist project management, consultancy, and technology development services for the delivery of offshore renewable energy projects. The company is also a world leader in the development of tidal energy technology with its ground-breaking HydroWing technology. 

On the back of successfully executing complex tidal energy projects for world-leading developers, Inyanga was awarded two tidal energy contracts under the Contracts for Difference (CfD) scheme, which is the UK Government’s initiative for supporting new low-carbon power infrastructure.  

Inyanga’s patented HydroWing technology is right at the cutting edge of tidal energy devices and is on course to be deployed at Morlais Tidal Energy Project - a grid connected tidal stream project located in the Irish Sea off the coast of Anglesey, Wales, with the potential to generate up to 240MW of low carbon clean electricity. The landmark 35 km2 site will be operational from 2026, a key development in the move towards tidal stream technology being a significant contributor to renewable energy generation.  

Inyanga’s most recent funding round will be used to build a demonstrator for the project. The funding takes the total British Business Bank investment to £1.75million across four funding rounds over the past four years via its regional Cornwall & Isles of Scilly Investment Fund (CIOSIF), with a further £70,000 invested by business angels from FSE Investor Network. Although CIOSIF is closed to new investees, FSE is able to further support businesses that have previously benefited from the fund. 

Richard Parkinson, Inyanga Marine CEO, said: “This latest funding round is crucial to the next stage of this project, allowing us to build a demonstrator that includes a number of turbine improvements and developments. We’re delighted that our investors are backing us on this journey to be part of such an important step in tidal energy infrastructure. FSE in particular has been with us for a several years and it’s exciting to be moving towards an operational project at Morlais.”  

Mike Bowman, Investment Manager at The FSE Group added: “With contracts in place to supply 20MW of electricity over a 15 year period, Inyanga is at the forefront of the Morlais project. Their highly experienced and specialised team of offshore engineers are well-placed to deliver and we’re thrilled to be supporting the next phase of development and operations in this important venture.” 

Owned and managed by social enterprise Menter Môn, the Morlais tidal scheme is the first of its kind anywhere in the world and has the potential to generate enough energy for up to 180,000 typical households. 

Funding through CIOSIF came to an end for new investees in December 2023 but wider funding is now available through the British Business Bank’s £200m South West Investment Fund providing loans from £25k to £2m and equity investment up to £5m. 

CIOSIF has been supported financially by the European Union using funding from the European Regional Development Fund (ERDF) as part of the European Structural and Investment Funds Growth Programme 2014-2020. 

Quintex, a leading energy and grease management expert for commercial kitchens, is poised for further growth with a £150,000 growth loan from the Thames Valley Berkshire (TVB) Funding Escalator, via appointed fund manager, The FSE Group.  

This funding marks a third TVB investment in Quintex, following previous loans in 2020 and 2022, supporting research and development and marketing activity. This latest financial boost will enable the company to hire new staff and expand its cutting-edge solutions designed to help its customers meet environmental targets while enhancing profitability. 

Quintex's product offerings include the groundbreaking Cheetah Demand Control Kitchen Ventilation System, Ecofix automatic duct cleaning system, and Biofix biologically friendly drain treatment. These products are designed to significantly reduce energy consumption, lower maintenance costs, and enhance environmental sustainability. The Cheetah system, for instance, can reduce energy costs by up to 80% by optimising ventilation fan speeds to match cooking demands, while Biofix’s eco-friendly formulation of bacteria and green surfactants can effectively tackle Fatbergs by converting fat, grease and food particles to CO2 and water.  

Emma Brooks, Managing Director of Quintex, said: “We are thrilled to receive this growth loan, which will allow us to expand our team and continue our mission to reduce energy consumption and environmental impact in commercial kitchens across the UK. The support from The FSE Group over the past five years has been instrumental in our development and success and we look forward to continuing to work with them.” 

Established in 1996, Quintex has established itself as a pioneer in energy innovation, with over 6,000 installations across the retail, hospitality, leisure, and government sectors. The company offers a comprehensive turn-key service from design to installation, monitoring, and ongoing maintenance, all supported by on-site R&D and manufacturing at its Berkshire premises. 

Cheryl Weeks, Investment Manager at The FSE Group, commented on their continued investment in Quintex: “At The FSE Group, we are committed to supporting innovative companies that are making a tangible impact on sustainability. We have been impressed by Quintex’s consistent growth and dedication to providing cutting-edge energy solutions. This latest loan will help them further strengthen their position in the market and we look forward to being a continued part of their growth journey.” 

TVB Funding Escalator is an £11.3m initiative funded by The Skills and Business Hub. The escalator, which includes an Expansion Loan Scheme and a Trade Finance Loan Scheme, provides eligible companies with loans between £50,000 and £500,000 for activities that will deliver high-growth and employment opportunities. 

The British Business Bank’s Investment Fund for Scotland has delivered over £25 million in financial support to Scottish businesses since it launched 18 months ago, supporting 58 firms across the country to develop and grow.

Alongside the significant investment from the Bank, an additional £26 million in private sector funding has also been committed, making the total investment into Scotland over £52 million so far.

Launched in October 2023, the Investment Fund for Scotland aims to improve access to finance and boost the Scottish economy, with loans from £25,000 to £2 million and equity investment up to £5 million available to help small and medium sized businesses to start up, scale up or stay ahead. Delivered through its dedicated fund managers – DSL Business Finance, The FSE Group and Maven Capital Partners.

Pets-Cetera, a luxury pet accessories boutique in the west end of Glasgow, is among the latest businesses to receive funding via the smaller loans portion of the fund, managed by DSL Business Finance. While on maternity leave from her day job, owner Catriona Blue seized the opportunity to acquire the established retail business, which had been put up for sale. After a year of planning, Catriona received the keys earlier this year following the agreement of a £50,000 loan.

Catriona said: 

"I grew up on a farm and helped my parents to run the business there, so I was keen to find another opportunity to be my own boss alongside my professional career. With a young family, it is inevitably busy, but the children will hopefully gain lots of happy memories of spending time at the shop. I am excited to see the business develop and in future would love to open Pets-Cetera in other locations and add dog grooming services to the offering."

F-CAD, a Glasgow-based engineering design firm, has also recently secured support from the Investment Fund for Scotland. The company provides advanced computer-aided design (CAD) modelling, reverse engineering – analysing existing products to recreate or improve them – and design-for-manufacture services. By partnering with businesses, F-CAD helps turn early-stage ideas into production-ready designs, strengthens in-house design capabilities, and shortens the time it takes to move from concept to market.

Ryan Ferguson, Managing Director at F-CAD, said: 

"We are an ambitious business based in Glasgow and the support through DSL Business Finance will enable us to accelerate growth plans. We’ll be expanding the team and investing in new equipment to allow the business to scale up and continue to diversify our customer base. In the months ahead, we hope to target additional international contracts in new markets, supporting manufacturing and innovation in the UK and further afield."

Other businesses that have been supported through the fund include Aberdeen based biotechnology firm NCIMB, Glasgow private healthcare provider Elanic Hospital, and Perthshire hospitality firm Bee Happy Breaks.

Mark Sterritt, Director, Nations and Regions Funds, at the British Business Bank, said: 

"Achieving this scale of investment in a relatively short time frame is great to see, and even more encouraging is the additional finance that has been committed through other institutions and syndicates. Scotland is a proud nation of small businesses, many supporting local economies and jobs, as well as embracing emerging technologies in exciting high-growth sectors that have the potential to shape industries.

The Investment Fund for Scotland has encouraged business owners in all parts of Scotland to use finance to build their teams, expand into new markets and develop new products, with many of them exploring debt finance for the first time. Common among these entrepreneurs is an appetite for growth and being able to access support along the way is a crucial aspect of success. The £150 million fund was established to improve access to finance for growing businesses with investment strategies that best meet their needs, regardless of who they are or where they are based, and it is great to see the impact so far."

Backed by Haatch and the South West Investment Fund, the startup automates the most painful parts of mortgage advice—starting with admin. 

Startup JammJar is coming out of stealth with a platform designed to overhaul how mortgage brokers operate—by eliminating the admin that slows them down. With backing from early-stage investors Haatch and the British Business Bank’s South West Investment Fund via fund manager The FSE Group, the company is launching publicly today with a goal to become the Al operating system for the UK's mortgage advice industry. 

The UK's mortgage market is worth £l .9 billion annually, with over 85% of mortgages arranged through brokers. But the tools those brokers rely on are "built for compliance, not productivity," says JammJar co-founder and CEO Karl Griffin. That means 14+ hours a week spent on repetitive tasks—data entry, note-taking, document management—often across siloed systems. 

JammJar replaces that with a single Al-native platform that listens to broker calls, updates the CRM in real time, auto-generates documents and suitability notes, and even matches clients with suitable lenders based on live eligibility criteria. 

"Most broker software hasn't evolved in a decade. We're rebuilding the tech stack around the advisor—not the admin," says Karl Griffin, CEO, a former enterprise sales lead at Zoopla and founder of a digital mortgage firm. 

JammJar is designed for how brokers actually work—by integrating phone calls, video, email, CRM, and sourcing in one place. As soon as an advisor finishes a client call, the system generates a complete Fact-Find and updates the case record, automatically. 

"It's been transformational," said Felicity Chappell, Director at Mortgage Select SW, an early customer. "The Al writes the Fact-Find instantly. Our advisors can focus on advice, not forms—and our clients get a smoother, faster experience." 

JammJar has already signed its first customers through a closed beta and is now opening a waitlist. Investors are betting that it can scale fast in a market long overdue for innovation.  

"JammJar are addressing a huge pain for mortgage advisors. Over 80% of clients fall out of the process due to clunky, manual workflows," said Charlie Weavers-Wright of Haatch. "The team have deep industry experience—we're proud to back them early." 

"We were deeply impressed by the exceptional quality of the founding team and the groundbreaking solutions they've brought to a market ripe for disruption," added Matt Browning of the South West Investment Fund, via appointed fund manager The FSE Group. 

Paul Jones, Senior Investment Manager from the British Business Bank said: “Supporting ambitious and innovative businesses like JammJar is what the South West Investment Fund is designed to do and we wish the team every success with the launch of their AI-powered platform.” 

The UK has over 37,000 regulated mortgage advisors, with most firms still using outdated CRMs or off-the-shelf solutions not built for financial services. Many operate virtually, under pressure from both compliance requirements and consumer demand for digital experiences. 

Griffin believes that gives JammJar a wedge: "We're not building a generic CRM or shiny chatbot. We're building infrastructure—one that brokers actually want to use because it saves time, improves compliance, and helps them grow."