The FSE Group are delighted to announce that Rotor Videos are the latest company to be supported by the Coast to Capital Growth Equity Fund. Rotor, a music technology platform focused on helping music artists create unique promotional videos have successfully closed their latest funding round, which also includes investment from Ascension Ventures and a number of Angel Investors.
Diarmuid Moloney, Rotor Videos CEO and Co-Founder, says: “We launched Rotor with the simple goal to give any artist, anywhere, the opportunity to easily create their own unique videos. With the rise of social media, video has become one of the most popular forms of communication. Social channels Snapchat and Instagram are the latest to embrace video content and artists now receive significantly increased engagement from fans if they showcase their work with videos. To date we have 50,000 using the platform and with this investment round we will be focusing strongly on our sales and marketing and start the development of the Rotor Mobile App.”
The video making process is seamless, with users logging onto the platform, uploading their song and choosing a video style template, they are then able to load their own clips or choose clips from Rotors extensive video library. It’s possible to create multiple versions of a video, including shortened videos with text and titles for promoting new releases, gigs or promotions. The software automatically edits and adds visual effects to video content by responding to features in an uploaded piece of music. The platform is also aimed at the sales and promotional video market, with Rotor targeting music labels, promoters, venues and festivals. Users only pay for the video once they are happy with the results and ready to download, with pricing ranging from $10 to $35 depending on the videos resolution.
Avent Bezuidenhoudt, Senior Fund Manager at The FSE Group, comments: “Diarmuid and his team have a wealth of experience in the music industry and understand how important video production is to emerging artists. They have identified the key issues that hinder artists and have developed a platform that allows users to create and market their material in a cost-effective and time saving manner. We wish them all the success for the future and look forward to the next stage of Rotor’s development.”
The Coast to Capital Growth Equity Fund is part of the Coast to Capital Funding Escalator, a £5million initiative funded by Coast to Capital Local Enterprise Partnership. The escalator, which also includes an expansion loan scheme, provides eligible companies with loans and equity funding between £50,000 and £200,000 for activities that will deliver high-growth and employment opportunities across the Coast to Capital region.
