Founded by a powered wheelchair user, Glasgow-based Freedom One Life is targeting new customers in the USA following a funding boost to support the overseas expansion of its manufacturing.
The business was born as a result of Alex Papanikolaou’s own experiences of using a powerchair, after being diagnosed cerebral palsy just a few weeks after birth and beginning to use a wheelchair at age 12. Feeling dissatisfied with every model he tried over the years, Alex founded Freedom One Life in 2013 and started developing designs for a better powered wheelchair option.
In recent years, the business has focused on exporting, with international customers now representing around 50% of sales. The distribution network currently includes partners in Germany, Portugal, Switzerland, Luxembourg and Norway, and it is actively seeking additional opportunities elsewhere in Europe and the USA.
Supporting the firm’s ambition to bring its flagship Series 5 model to even more wheelchair users across the globe, Freedom One Life recently secured a £500,000 loan through the British Business Bank’s Investment Fund for Scotland, delivered via The FSE Group.
An estimated 40% of the global market for powered wheelchairs is based in the USA, making it a key target for Freedom One Life. The business is also investing in further research and development work to increase manufacturing capacity and lower the costs of production, making the chair more accessible to a wider range of users. The team will also be expanding as the company grows, and Freedom One Life will be looking to add even more lived experience to the design and marketing team.
Led by Alex, the company’s goal since launch has been to combine lived experience with industry-leading design, developing several prototypes and progressing to achieve medical device certification. The Series 5 model champions independence, giving users a mobility product that is comfortable, compact, and reliable, enabling users to live the life they choose without the constraints of inferior or unsuitable powerchairs and was road-tested over 40,000km in real-world conditions. Powerchair users fed into every stage of the design process, from concepts to testing.
Alex Papanikolaou said: “So many powerchairs are not fit for purpose, and our research showed that people were full of frustrations and disappointments after being forced to accept the industry standard. Freedom One Life was built upon the experiences of so many powerchair users – including myself – who deserve the best possible product to help them live their lives to the fullest.
“The Series 5 is now being used by over 100 people all over Europe, and we love being sent incredible stories and photos from our customers who are out and about doing new and wonderful things that they didn’t previously think were possible. Now, we are setting up to break into the USA and see it as a huge opportunity to bring the product to even more people who will see the benefits of a more resilient and comfortable powerchair.
“Being a disabled business founder has not been without challenges, but I am incredibly proud to represent the community and show that success and growth are possible, especially with the right support. The funding from the Investment Fund for Scotland will be critical as we head into this next chapter.”
Launched in October 2023, the £150 million Investment Fund for Scotland aims to improve access to finance and boost the Scottish economy, with loans from £25,000 to £2 million and equity investment up to £5 million available to help small and medium sized businesses to start up, scale up or stay ahead. The fund is part of the Bank’s commitment to fostering sustainable economic growth by supporting smaller businesses across Scotland.
Mark Sterritt, Director, Nations and Regions Funds, at the British Business Bank, said: “Alex’s story is truly inspiring and his passion for improving the lives of other power wheelchair users has led to an incredible journey so far of product development. The business is on the cusp of further growth and it is great to be able to offer support via the Investment Fund for Scotland to help the business reach the next stage. Addressing imbalances in access to finance is one of the key reasons the fund was set up, whether in terms of geographical regions or under-represented groups, including disabled founders like Alex.”
Jim Pritchard, Investment Manager at The FSE Group, added: “Working with Alex and the Freedom One Life team has been hugely inspiring. From our first meeting it was clear that this isn’t just a business, it’s a mission to transform the lives of powerchair users, built on Alex’s own lived experience and determination to create something better. Seeing how the Series 5 is already giving people more independence is incredibly powerful, and we’re excited that this funding will help bring that same freedom to even more users across the globe.”