A Reading-based outdoor media advertising company has secured £300,000 from the Thames Valley Berkshire (TVB) Expansion Loan Scheme.
The funding will allow the company to acquire two more outdoor advertising sites and complete work on its four existing locations. To facilitate this growth the company will be increasing their employee numbers with key hires being made across marketing and operations departments.
Formed in 2017, Mass Media Outdoor is a leading provider of Digital Out of Home (DOOH) advertising in the M4 corridor and Greater London Area, but has plans to grow nationally. The business currently has 14 live sites comprising of 48 digital advertising screens. Primarily situated in locations with high traffic and footfall, such as arterial roots into towns and shopping centres, the adverts displayed on the screens are targeted to the location and set to run at specific times during the day. This ensures captive audiences see relevant adverts and advertisers get maximum brand exposure. This form of interactive digital advertising has replaced the traditional static billboards only capable of displaying one paper advert.
Mass Lambresa, Co-Founder and CEO of Mass Media explains: “Digital advertising is a fast-paced environment, continually growing and expanding. The finance will be used to acquire new sites allowing us to offer our service to more businesses wishing to target key audiences by streamlining their brand advertising. We are grateful for The FSE Group’s support in taking us through the funding process, helping us to secure the loan which will help us reach our next stage of growth.”
DOOH media is considered to be one of the best mediums when it comes to advertising and reaching a set target market. DOOH holds 50% of the UK market by revenue, with 80% of advertisers citing a significant increase in their sales compared with billboards and static signage. As this is a high-growth market sector, it will present increased opportunities for Mass Media to source more sites for their digital advertising screens, reaching even more target markets.
Rob Hillary, Investment Manager at The FSE Group, which manages the Thames Valley Berkshire (TVB) Expansion Loan Scheme, on behalf of Thames Valley Berkshire Local Enterprise Partnership (LEP) commented: “We were impressed by the management team sector experience, alongside its excellent brand and reputation they command in the market. An increasing number of outdoor static sites are being re-developed to DOOH and Mass Media is well placed to capitalise on this. We are delighted to be able to have secured this funding for the business and look forward to working with the team.”
Jacinta George, Business Environment Lead and Board Director at Thames Valley Berkshire LEP added, “To support the local and national recovery from Covid-19, it's vital that businesses like Mass Media receive funding to create jobs and expand its business offering. Taking into consideration the impact of Covid-19 on SMEs, it's encouraging to see this business want to grow and strengthen the creative sector in Berkshire."
TVB Expansion Loan Scheme is part of TVB Funding Escalator, an £11.3m initiative funded by Thames Valley Berkshire LEP. The escalator, which also includes a trade finance loan scheme and an equity growth fund, provides eligible companies with loans and equity funding between £50,000 and £300,000 for activities that will deliver high-growth and employment opportunities across the TVB area.
For more information about the Thames Valley Berkshire Funding Escalator, please visit https://www.thefsegroup.com/fund/thames-valley-berkshire-funding-escalator/ or contact Rob Hillary at rob.hillary@thefsegroup.com tel: 07436 144531
For more information about Mass Media, please visit https://mass-media.co.uk/