GLIF Loan Enables a Team of Creative Storytellers to keep Audio Advertising Personalised in the Future

London and New York based business, A Million Ads has secured a £250,000 loan from the Greater London Investment Fund (GLIF) backed by the Coronavirus Business Interruption Loan Scheme (CBILS).

Acclaimed producer, strategist and engineer, Steve Dunlop, founded his London based dynamic digital audio and video advertising business in 2015, and established the New York branch in 2018.
A Million Ads are the personalisation experts for audio and video advertising. The company uses contextual data to create personalised ads with more context and more relevance to better connect with consumers.

This innovative platform for producers and creatives, allows them to build millions of versions of an ad quickly and easily. The platform leverages information known about consumers, the brand and campaign to influence the content of the ad, such as the music, voice-over, or sound effects.

The business works with music streaming, internet radio and podcasting services around the world, and has produced more than 960 campaigns to date globally, for world-leading brands such as eBay, Adidas, McDonald’s, British Gas and Sky.

Steve Dunlop, Founder and CEO of A Million Ads commented: “I am passionate about story-telling and bringing tales to life. Tech and creativity may not sound like a natural fit, but for our clients, using A Million Ads technology allows their creativity to flourish, ensuring their brands come alive. The result – telling an engaging and compelling story which effectively communicates their message. This loan has come at a great time to support our business as we have a growing in-house team, consisting of creative, engineering and sales. Thanks to both GLIF and David at The FSE Group who are helping us drive the business forward whilst shaping and strengthening it in line with our future plans.”

David Booth, Senior Fund Manager for The FSE Group, who manage the £55 million GLIF debt fund on behalf of Funding London, commented: “It was great working with Steve and his senior team at A Million Ads. Our aim is to offer support for ambitious high growth businesses and A Million Ads is certainly proof of that as they pioneer change in the digital marketplace. We look forward to being part of their exciting future.”

Maggie Rodriguez-Piza, CEO at Funding London, adds: “We are delighted to welcome ‘A Million Ads’ to the GLIF portfolio. We could see immediately a big ambition to grow the business and a need for capital to facilitate this. By working with Steve and his team, we’ve been able to make the loan to support the team’s vision for the year ahead.”

GLIF is a £100m initiative to help address the SME finance gap in Greater London, promoting economic growth through enterprise and an inclusive and sustainable economy. £55m of debt funding is available, via loans between £100,000 and £1m, to early-stage and established SMEs looking to scale-up and realise their growth ambitions. GLIF is financed through the European Investment Bank (EIB), European Regional Development Fund (ERDF), London Waste & recycling Board (LWARB) and Funding London’s Legacies.

The Coronavirus Business Interruption Loan Scheme (CBILS) is managed by the British Business Bank on behalf of, and with the financial backing of, the Secretary of State for Business, Energy and industrial Strategy (BEIS). Deadline for CBILS applications has been extended to 30 November for UK businesses.