Paleo Energy Bar Manufacturer Secures £200,000 Loan

The UK’s first Paleo Energy Bar brand is set for expansion with the help of a loan from the Thames Valley Berkshire Funding Escalator. The Primal Pantry, based in Maidenhead and launched in 2014 was the brainchild of nutritionist Suzie Walker. In little over two years Suzie has developed a diverse range of energy bars, focusing strongly on content and taste. The wholefood paleo bars are made with no more than 5 ingredients and are free from grains, dairy, soya, refined vegetable oils and refined sugars.

Suzie Walker, Founder and Chief-Firestarter at The Primal Pantry outlines, “The funding has come at a crucial time as we look to capitalise on the influx of people who are eating a gluten and/or dairy free diet. Over the last few years there has been a growing surge in demand for a healthy energy bar. People want to eat clean, and feel the benefit of a more nutritious diet. We now export our bars to 26 countries across the world and we are stocked nationwide in several UK retailers, including Waitrose, Holland & Barratt, Sainsbury’s, Ocado and Wholefoods. We will be shortly rolling out our products to 565 Tesco stores, whilst exploring further new markets in Europe.”

The funding comes jointly from the Thames Valley Berkshire Funding Escalator’s trade and expansion loan facilities and will be used to scale-up the business, supporting the fulfilment of new retail contracts. To meet these demands the company is aiming on doubling its workforce over the next 2 years.

Cheryl Weeks, Fund Manager at The FSE Group comments, “We are delighted to assist Suzie and her team with their expansion plans. The company has grown rapidly in such a short space of time and with a firm focus on marketing and brand awareness we believe that Primal Pantry can continue to impress in the wholefood market. We look forward to joining them on their journey and wish them all the very best for the future”

About The FSE Group:

The FSE Group provides tailored funding solutions and support for ambitious and innovative small and medium enterprises (SMEs), to help them achieve their maximum potential. This includes the Thames Valley Berkshire Funding Escalator, which is one of a number of Local Enterprise Partnership backed funds that The FSE Group manage. For more information about the Thames Valley Berkshire Funding Escalator please visit or contact Cheryl Weeks: tel: 07866 835143.

About The Primal Pantry:

The Primal Pantry’s mission is to provide tasty nutritious foods, which fully compliment a clean eating lifestyle, free of any grains, dairy, refined sugars and vegetable oils. Always made entirely with real food. For more information and to see a range of our products please visit: