The FSE Group is delighted to announce that the South East Seed Fund and Incito Ventures, both managed by The FSE Group, have provided cornerstone funding for BlueBella Limited. Other investors include James Averdieck, founder of Gü, the luxury chocolate puddings brand.
BlueBella Ltd is an award-winning and fast growing direct sales lingerie and sensual products retailer that creates interesting flexible earnings opportunities for women. The company enjoyed growth of 170% in the last year despite the challenging economic climate.
The South East Seed Fund is actively open for business and continues to seek innovative early stage companies that demonstrate the potential for growth. This £7.1m equity fund invests between £100,000 and £250,000 on a ‘matched-funding’ basis businesses (including but not limited to university spin-outs) based in the South East.
Incito Ventures is pro-female investment network exploiting high growth investment opportunities while at the same time addressing the gender imbalance in the innovation economy. Incito Ventures is not a female only network, but a network of individuals who seek to invest in early-stage businesses with good products and great teams, and which demonstrate a high gender balance in their senior teams or ownership.
Emily Bendell, CEO of Blue Bella “I am very excited to be working with FSE Group and the new angel investors to drive our fast growing Party Plan business to scale and explore new routes to market.”
Sally Goodsell, CEO of FSE Group said “We are delighted to be able to support Blue Bella in the next stage of their growth. This is an excellent example of the type of innovative high growth business around the South East that have sought to find new ways of approaching the retail market in these difficult economic times. This is the first deal completed by our Incito group and we hope to continue to bring other high growth opportunities to our network of investors.”
The FSE Group is an independent organisation which provides growth finance to ambitious young businesses. It includes FSE Fund Managers Limited which is authorised and regulated by the FSA. The organisation has a strong track record of achieving significant results through relatively small investments. An economic impact study in 2009 found the companies that FSE invested in grew almost five times faster than the national average.
The FSE Group has a unique business model. Whilst its funds are managed on a commercial basis to meet investor requirements FSE is a not-for-profit entity that does not distribute surpluses. The team has won many awards for its innovative approach to funding SMEs.
For more information about the South East Seed Fund or Incito Ventures, contact Julie Silvester, The FSE Group on 01276 608521.